In today’s fast paced real estate environment, time is your most valuable asset. But what if you could reclaim hours from your week without sacrificing service or compliance? Enter the unlicensed real estate assistant.
More and more agents and brokers are hiring unlicensed assistants to streamline operations and scale faster. The key is knowing exactly what these team members can and cannot do. When managed properly, they become indispensable allies in your business.
Let’s break down the seven core tasks your unlicensed real estate assistant should be doing in 2025 along with compliance tips, examples, and strategic insights.
1. Information Gathering & Data Research Unlicensed assistants can pull public records, MLS data, and comparable sales to help prepare reports and listings. As long as this is done under written instruction from a licensed broker or agent, it’s completely legal and saves you precious hours each week.
Example: Instead of spending your morning collecting tax data for a new listing, your assistant can compile it while you prep your marketing strategy.
2. Supporting Open Houses Assistants can legally help set up the property, greet attendees, distribute flyers, and gather contact info. What they can’t do is discuss the property’s features or negotiate. That part is your job.
Pro Tip: Use a sign in sheet or digital form that funnels contacts directly into your CRM.
3. Handling Marketing & Advertising Tasks From drafting social media posts to scheduling email campaigns and even designing print flyers, unlicensed assistants can help build and maintain your marketing engine.
Bonus: If your assistant has a creative background, they can help with Canva templates or video editing.
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4. Real Estate Signage Setup and Removal Managing signage logistics is time consuming. Unlicensed assistants are legally allowed to place or remove signs on properties as directed by you.
This task alone can save agents from multiple commutes each week.
5. Scheduling Contractors and Coordinating Repairs Assistants can help coordinate inspection repairs, meet service providers on site, and follow up on appointments. They don’t negotiate prices or recommend vendors they simply facilitate.
Example: While you're attending a closing, your assistant is at the inspection making sure everything runs smoothly.
6. Delivering & Distributing Documents They can drop off signed forms, deliver packets to title companies, and hand out pre approved brochures. As long as all documents have been reviewed and approved by a licensed agent, it’s within the rules.
This ensures your clients receive materials on time, without needing your physical presence.
7. Bookkeeping & Administrative Support Assistants can handle basic accounting tasks like processing invoices, depositing checks, and helping with transaction coordination all under broker supervision.
This back end support keeps your business lean, organized, and scalable.
Licensed vs. Unlicensed: Know the Line While unlicensed assistants bring immense value, they can’t solicit business, discuss property features, or handle negotiations. If your team has grown beyond admin help, consider hiring a licensed assistant who can take on higher level tasks.
Conclusion Hiring an unlicensed assistant in 2025 isn’t just a time saver it’s a business accelerator. By delegating smartly and legally, you’ll gain the freedom to focus on revenue generating activities that grow your brand.
Start small. Define tasks clearly. Train thoroughly. And most importantly, track the ROI of their support.
Use this guide to align your assistant’s duties with your business goals and watch your productivity soar.
FAQs
Can an unlicensed real estate assistant show homes to clients? No. Only licensed agents can show properties and discuss their features with potential buyers.
Are unlicensed assistants allowed to handle money? They can deposit checks and assist with basic bookkeeping under the supervision of a broker.
What marketing tasks can an unlicensed assistant do? They can draft social posts, schedule emails, and design flyers but not promote listings independently.
Do I need to train my unlicensed assistant? Yes. Provide clear SOPs, legal guidelines, and written instructions for all recurring tasks.
When should I hire a licensed assistant instead? When your business needs client facing support, negotiation help, or property handling beyond admin duties.