Summer is a season full of distractions kids out of school, vacations underway, and a general sense of "I'll deal with it later" floating through neighborhoods. For many real estate agents, this means a slowdown in activity. But for top performers, summer is a golden window of opportunity.

The agents who dominate this season are not doing more they’re doing smarter. By adjusting their follow up and lead generation approach, they manage to rise above the noise and connect meaningfully with buyers and sellers who are still active, but easily overlooked.

Here are the three most powerful tactics top agents are using in summer 2025 to increase appointments, close more deals, and build strong momentum into the second half of the year.

1. Personalized Follow Up That Feels Human

In 2025, personalization is not just a trend it’s a requirement. Consumers expect interactions tailored to their needs, preferences, and context. And the agents who are winning this summer are dialing up the personalization in every message.

Gone are the days of generic "just checking in" emails. Instead, top agents are:

• Sending Zillow Zestimate screenshots with equity updates to past clients.
• Referring to specific interactions or home tours in their follow ups.
• Mentioning pocket listings discussed in office meetings that might match a lead’s preferences.
• Texting insights like: “Since we sold you your home in 2018, Zillow estimates you’ve gained $418,000 in equity. What are your thoughts on that?”

These messages feel personal because they are. They show thoughtfulness, initiative, and a genuine connection to the client’s journey.

Pro Tip: Use tools like ChatGPT, TomAI, or CRM automation to insert relevant, human touches at scale.

2. Education Based Marketing That Builds Trust

Your local market knowledge is your most powerful marketing weapon if you use it right. Top agents are showing up this summer not just as salespeople, but as educators.

Here’s how they’re doing it:

• Hosting “Rate Watch 2025” video series on Instagram or YouTube.
• Creating infographics comparing 10 years of summer price trends.
• Sending newsletters that explain local shifts in inventory or price appreciation.
• Recording short, weekly market pulse updates that answer common questions.

This content doesn’t just inform it positions the agent as the go to knowledge broker in their area. When the time to act comes, guess who gets the call?

CTA: Think about one question your clients keep asking and create a simple video answering it this week.

3. Leveraging Community Events to Generate Conversations

While others slow down, savvy agents are getting outside. Community events are one of the highest converting, lowest cost opportunities for lead generation in summer.

Successful agents are:

• Hosting client appreciation barbecues, ice cream socials, or Fourth of July gatherings.
• Partnering with local businesses to co host summer mixers.
• Inviting their farm area to open houses with a social twist think tacos and tours.
• Holding small seller Q&A sessions in their office or over Zoom.

These events don’t just generate leads. They generate trust, relationships, and referrals.

Take inspiration from agents like Jen Dillard, who built a dominant business in a new market purely by becoming the connector the one who brings people together.

Action Step: Pick a date and plan a simple event. Even a backyard gathering can lead to 5+ solid conversations.

Why These Tactics Work So Well in Summer

• Less competition: Many agents mentally “check out” for the season.
• More attention: People are more relaxed and open to conversation at events.
• Higher conversion: Personalized, thoughtful follow up feels refreshing in an inbox full of automation.

Remember, it's not about doing more. It's about doing what works with consistency and clarity.

Conclusion

If you want to finish the year strong, the work starts now. Summer isn’t a lull it’s a launchpad. By implementing these three smart tactics:

• Personalize your follow ups
• Educate your audience
• Show up in your community

You’ll create real connections, real appointments, and real results. Don’t wait for the market to pick up. Lead it.

Start today with one small step: personalize your next message, publish one educational video, or plan one community event. The summer is yours to win.

SEO Title: 3 Smart Real Estate Lead Gen Tactics for Summer 2025

SEO Description: Learn the top 3 follow up strategies realtors are using in summer 2025 to convert more clients and book more appointments.

SEO Keywords: real estate leads summer 2025, real estate follow up strategies, summer marketing tactics real estate, generate leads real estate 2025, real estate appointments summer

FAQ:

1. How can I generate more real estate leads during summer 2025?
2. What’s the best way to follow up with leads in a distracted market?
3. Are community events still effective for real estate lead generation?
4. What kind of personalized follow up works best?
5. How can I educate my market in a way that builds trust?
6. What are some low cost summer real estate marketing ideas?
7. How often should I follow up with leads in the summer?
8. How do I track success from summer events?
9. What tools help with personalization at scale?
10. How can I stand out from other agents in a slower season?