In a real estate market where over 1.3 million agents struggle to list even four properties a year, the competition is fierce and unforgiving. Yet, there's a small elite just 5,239 agents in the U.S. who consistently list 45 or more homes annually. What sets them apart? One thing: strategic, thoughtful, and relentless marketing.
This blog unveils five marketing tools and platforms that these top agents are using in 2025 to dominate their markets. But this isn’t just another “tools list.” Each recommendation comes with insights on how to apply it smartly because great tools only work when used intentionally.
Before diving into the tools, let’s acknowledge the data. In 2023:
Their secret? They didn’t just “work harder.” They marketed smarter.
And now, you can too.
Top agents understand that creativity doesn’t come from scrolling through other realtors’ posts it comes from looking outside the industry. That’s why MarketingExamples.com is a goldmine.
What it is: A curated collection of high performing ads and campaigns from brands outside real estate, analyzed for their psychology and strategy.
How to use it:
Pro tip: Take a creative campaign from Nike, Apple, or Volkswagen and ask, How would this look if it were about a home in my market?
In a noisy digital world, guessing what content might work is a losing game. OneOfTen removes the guesswork by identifying outlier content YouTube videos that are performing far above their average.
What it is: An AI powered analyzer of top performing YouTube videos by niche, engagement rate, and views per subscriber.
How to use it:
Case in point: One agent with 2,000 followers created a housing market video that hit 70,000 views because the topic was timely and the structure was proven.
Access our latest step-by-step video to learn how to create a Google Ads campaign in your own account and capture highly motivated seller and buyer leads in your area.
We have hosted it in our group to help our community with some of the technical parts in the tutorial... additionally, we will be uploading new videos on generating leads through Google and Meta for different niches within real estate. This content will not be available on YouTube; it will be exclusive to our group.
Email marketing is still one of the most underused, undervalued strategies in real estate and one of the most profitable. But to stand out in crowded inboxes, you need more than just "Just Listed" subject lines.
What it is: A vast gallery of the world’s best designed and highest converting marketing emails.
How to use it:
Example: Instead of “New Home Just Listed,” why not “Soak in the Scents of Spring in This Garden Perfect Colonial”? Creativity converts.
Your marketing is only as good as your inputs. That’s why the top agents use tools like TweetHunter to study what industry thought leaders are posting and what’s actually gaining traction.
What it is: A Twitter/X analytics tool that identifies the most popular tweets from influential voices in real estate and business.
How to use it:
Bonus hack: Go one level deeper. See who your mentors follow. That’s where the best insights live.
In 2025, mediocre design is a deal breaker. Your visuals are your brand. From postcards to thumbnails, agents who look professional get more clicks, calls, and listings.
What it is: A global community where top designers share innovative, trend forward design concepts for ads, logos, interfaces, and more.
How to use it:
Real talk: Agents generating $14M in listings are not using generic Canva templates. Elevate your aesthetic.
Top performing agents don’t see marketing as something they do when business is slow. They see it as the fuel that keeps the business running at all times. Even when they’re busy. Especially when they’re busy.
They:
And now you can, too.
Apply this strategy today and begin seeing more engagement, more leads, and more listings consistently.
FAQ:
1. Why should real estate agents use marketing tools from outside the industry? Because fresh, non traditional ideas help agents stand out. Inspiration from global brands leads to more engaging, original content.
2. How can I adapt viral video trends to my real estate business? Localize the topic and make it timely. For example, instead of “US housing market forecast,” try “Miami Summer Housing Trends 2025.”
3. Is email still effective for real estate marketing in 2025? Absolutely. It’s one of the highest ROI tools when used creatively with personalized, visually compelling, story driven messages.
4. What kind of content should I post based on TweetHunter findings? Start by rewriting high performing tweets as local advice, insights, or short form videos. Focus on what resonates with real estate buyers and sellers today.
5. How can I improve my real estate brand’s visual identity? Use Dribbble to find design ideas that break the mold. Prioritize clean, modern aesthetics that communicate trust and professionalism.
