Closing gifts are more than just a gesture of appreciation—they’re a powerful way to reinforce the relationship you’ve built with your clients, expand your sphere of influence, and generate referrals. Whether you’re celebrating a buyer’s new beginning or a seller’s successful transition, the right gift can make all the difference in how they remember you—and whether they refer you to friends and family.
In this comprehensive guide, we’ll explore 19 thoughtful closing gift ideas that range from techy and practical to local and personalized. Whether you’re looking to impress with something luxurious or keep it simple yet meaningful, there’s something here for every client.
A well-chosen closing gift does more than just delight your clients; it creates a memorable experience that solidifies your relationship and keeps you top of mind for future business. A thoughtful gift can lead to referrals, positive reviews, and repeat business. It’s not just about the gift itself but the message it sends: that you value your client and appreciate the trust they placed in you.
The amount you spend on a closing gift depends on your market and the nature of the transaction. A good rule of thumb is to spend between 1% to 5% of your gross commission income for that deal. For example, if you earned $9,000 in commission on a $300,000 home, you might spend between $90 and $450 on a closing gift. However, it’s not just about the cost—focus on what is meaningful and personalized for your client.
Yes, closing gifts can be tax deductible, but there are some rules to follow. If you give a gift without any branding, you can typically deduct up to $25 per individual. However, if you place your personal branding on the gift, it may be deductible as a promotional and advertising expense, allowing you to write off the entire amount.
A beautiful presentation box can set the tone for the entire gift. Consider using a branded box with a satin ribbon and magnet clasp, featuring your logo or a custom illustration that reflects your brand. It adds a personal touch and ensures that your gift stands out.
Check out this Branded Presentation Box
Luxurious and stylish, Turkish hand towels make a perfect addition to any home. They’re soft, durable, and can be easily matched with your client’s decor.
Check out this Turkish Hand Towels
A bottle opener is a functional and fun gift. It’s a small but thoughtful item that your clients will use and appreciate.
Check out this electric wine bottle opener
Handmade cement coasters from a small business can add a unique touch to your gift. They’re practical, stylish, and support local artisans.
Check out this cement coasters
A match strike set is a charming and decorative gift that’s both practical and stylish. It’s perfect for clients who love candles or enjoy creating a cozy atmosphere in their home.
Check out this Match Strike Set
For clients who appreciate sleek, modern design, matte black wick trimmers are a great addition to their home decor. They’re functional and add a touch of elegance.
Check out this Matte Black Wick Trimmers
If your clients don’t drink, consider a lush throw blanket that’s cozy and luxurious—perfect for their new home.
Gift cards to local restaurants are a great way to support your community and introduce your clients to some of the best dining options in their new neighborhood.
Check out this Gift Cards to Local Restaurants
A smart doorbell like the Ring Video Doorbell offers security and convenience. It’s a tech-savvy gift that your clients will appreciate, especially in their new home.
Check out this Ring Video Doorbell
An iRobot vacuum is the ultimate gift for clients with kids or pets. It’s practical, time-saving, and a bit of a luxury that your clients will love.
Help your clients celebrate their new home with a custom return address stamp. It’s especially useful around the holidays when they’re sending out cards and gifts.
Check this Custom Return Address Stamp
A personalized cutting board adds a homey touch to any kitchen. Include their move-in date to commemorate this exciting chapter in their lives.
Check out this Personalized Cutting Board
A Hello Fresh gift card is perfect for busy clients who might appreciate some help with cooking in their new kitchen. It’s a thoughtful and practical gift that’s sure to be used.
Check out this Hello Fresh Gift Card
Put a twist on the classic gift basket with an artisan charcuterie and wine tray. It’s a luxurious housewarming gift that will help your clients celebrate their new home in style.
Check out this Artisan Charcuterie and Wine Tray
For clients who love coffee, a sample pack featuring different varieties is a delightful gift. Pair it with personalized coasters or mugs to make it even more special.
Check out this Coffee Sample Pack
A wine gift basket featuring a selection of French wines and chocolate treats is a classic option that never fails to impress.
Check out this French Trio Wine Gift Basket
If your clients have pets, a Bark Box gift card is a fun way to spoil their furry friends. It’s a thoughtful gesture that will be appreciated by the whole family.
Check out this Bark Box Gift Card
A cornhole game set is a great gift for clients who have kids or love hosting parties. It’s a fun addition to their new backyard and perfect for summer days.
Check out this Cornhole Game Set
A bocce ball set is another fun yard game that encourages family time and outdoor activities. It’s a great way for your clients to create memories in their new home.
Closing gifts are an important part of the real estate process, offering a way to celebrate your client’s new chapter while reinforcing your brand and relationship. Whether you choose something luxurious, practical, or deeply personal, the key is to make it meaningful. By doing so, you’ll not only delight your clients but also lay the foundation for future referrals and repeat business.
Remember, the best closing gifts are those that reflect your appreciation and understanding of your clients. Take the time to choose something that resonates with them, and you’ll leave a lasting impression that goes beyond the transaction.
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